Synerra saved 18 hours a month across content and communications.
One hands-on training day turned the research behind weekly LinkedIn content, a monthly opportunities newsletter and email follow-ups into repeatable automations.
The firm
Synerra is a community-driven climate initiative focused on how climate change is reshaping Greece. Through its newsletter and LinkedIn presence, it brings together evidence, human stories and practical opportunities for action. Co-founder George Comninos wanted to publish useful, evidence-led content consistently without spending more than a day each week on the research behind it.
The problem
Producing Synerra’s weekly LinkedIn content took a full working day. George had to find timely ideas, decide what Synerra should say, develop the narrative, write the post and check every claim.
The monthly opportunities newsletter took another four to five hours to assemble. Other useful ideas were often left untouched because creating them would add even more work.
George was already using AI in the browser, a chat at a time. It could help with isolated parts, but nothing carried over between chats, so every piece started the research from scratch.
What we did
01 Started with the work taking the most time
Before the training, we mapped Synerra’s recurring content and communications work, collected real examples and recorded how long each task currently took.
The day itself ran in the Claude Cowork desktop app, so the automations were built where they would actually be used rather than demonstrated somewhere else.
That gave the day a clear priority and a baseline against which to measure the result.
02 Built two research and planning automations
The LinkedIn automation finds timely topics, then works through the angles Synerra could take, how each one connects to what Synerra has published before, and which evidence and stories support it. It checks the facts and hands George a structured brief. George writes the post.
The newsletter automation gathers relevant jobs, grants and climate opportunities, verifies each one and organises them into Synerra’s preferred structure, ready for George to write up.
Both automations draw on Synerra’s previous posts and George’s feedback, so the topics and angles they suggest get sharper over time.
03 Automated the follow-up and tested the results
We also scheduled a daily inbox scan that identifies messages awaiting a reply, without George having to search for them manually.
At the end of the day, George tested the content automations using real and representative examples. We compared the new timings with the baselines recorded before the session.
What changed
18 hours
Saved each month across content and communications
Five hours saved on each week’s content across three posting weeks a month, plus three to four on the monthly newsletter.
1 day → 2 hrs
Weekly LinkedIn content, from finding the idea to a checked post
4–5 hrs → 1 hr
The monthly opportunities newsletter
A scheduled daily scan now identifies unanswered messages automatically, so follow-ups no longer depend on remembering to look.
The biggest change was not simply producing content faster. The research and planning behind each piece became repeatable, while the writing stayed George’s.
In George’s words
“The biggest surprise was how much of the work happens before you write anything. The research and the angles are done for me in a fraction of the time, so what’s left is the part I actually want to do.”
George Comninos
Co-founder, Synerra
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